Kasari Consulting says 2026 will be marketing’s era of convergence

Kasari Consulting released a report on June 9, 2026 that examines 25 years of change in economics, sociology and technology and how those shifts have reshaped marketing. The firm says its new VRC Framework is meant to help business leaders create value, relevance and connection as 2026 marks what it calls the Era of Convergence.

Why it matters: - Kasari Consulting’s report frames marketing as a business function being reshaped by broader economic, cultural and technological forces. - The company says the next phase of competition will depend on how well brands create value, stay relevant and build connection with customers. - The report positions 2026 as a turning point for leaders planning strategy over the next five years.

What happened: - Kasari Consulting released its 2026 Marketing Report: The Quiet Transformation Changing How Companies Win on June 9, 2026. - The report analyzes 25 years of shifts in economics, sociology and technology. - Kasari introduced the Value Relevance Connection Framework™, or VRC Framework™, as a proprietary system for navigating change and spotting opportunity. - The firm says the framework draws on decades of industry experience and analysis of economic cycles, cultural movements and technological waves.

The details: - The report groups the last 25 years of marketing into five phases: 2001–2005, Pressure Creates Performance; 2006–2010, Marketing Gets a Seat at the Adult Table; 2011–2015, The Consumer Takes Control and Brands Become Communities; 2016–2020, The Algorithmic Turn; and 2021–2025, Uncertainty Rises and Authenticity Responds. - Kasari calls 2026 and beyond “The Era of Convergence.” - The company says technology firms are increasingly driving economic growth and shaping culture. - The report says that shift will change how companies create value, relevance and connection with customers. - Kim Baker, founder and managing director at Kasari Consulting, said the prevailing marketing theme for 2026 and beyond will be driven by the convergence of economics, sociology and technology. - Baker said Kasari’s VRC Framework™ helps businesses navigate an ever-changing landscape and act as careful stewards of their brands. - The release points readers to the full report.

Between the lines: - The report reflects a broader consulting trend: packaging long-term market change into a named framework that executives can use in planning and messaging. - Kasari is arguing that marketing strategy is no longer just about channels or campaigns. It is about adapting to larger systems that shape customer behavior and expectations. - The “convergence” label suggests the company sees fewer clean boundaries between business, media, technology and culture.

What’s next: - Kasari says business leaders should use the VRC Framework™ to anticipate change and build competitive advantage. - The firm expects the next five-year period to become clearer as 2026 continues. - Companies that can align economics, sociology and technology will likely have an edge under Kasari’s view of the market.

The bottom line: - Kasari is betting that the next era of marketing will reward firms that connect strategy to shifting cultural and technological forces, not just short-term campaign performance.