Riddle adds clickable hotspots to images with new no-code format

Riddle launched Interactive Graphic, a no-code tool that lets publishers and marketers turn static images into layered, clickable experiences without developer support. The company says the format is built to lift engagement and is available now to all subscribers.

Why it matters: - Riddle is extending interactive publishing beyond quizzes and polls into image-based storytelling. - The new format gives editorial and marketing teams a way to add depth to visuals without developer resources. - Riddle says interactive content delivers 3.02x more engagement than standard web pages, with average quiz and personality-test sessions lasting 2 minutes 48 seconds versus 54 seconds for a typical article or blog post.

What happened: - Riddle.com announced Interactive Graphic on June 23, 2026. - The no-code format lets users place clickable or tappable hotspots on any image. - Each hotspot can reveal text, media, or a second layer of detail. - The tool is aimed at publishers, editorial teams, and marketers. - Riddle says the format is available now to all subscribers. - Teams can start a free 14-day trial at Riddle's website. - Full documentation is available at Riddle help.

The details: - Users upload a base image and click to place numbered hotspot markers. - Each hotspot can include a label, title, description, and optional media in a pop-up. - Teams can add drill-down images to create a second layer of content. - Hotspots on the main image can link to deeper visual layers, each with its own hotspots and content. - The format supports mobile use, with pinch-and-drag navigation. - Hotspots that sit close together group automatically and separate on zoom. - Hotspot colors are configurable to match brand requirements. - The format works with Riddle's design system, templates, and white-label options. - The product works with Riddle's built-in stats and connects to Google Analytics, Adobe Analytics, and other tracking tools. - Interactive Graphic publishes through Riddle's standard embed code and works with any website or content management system. - The format joins Riddle's library of more than 30 interactive products, including quizzes, polls, personality tests, predictors, leaderboards, mini-games, stories, and forms.

Between the lines: - Riddle is betting that publishers need more than static visuals as audiences shift toward mobile-first consumption. - The product mirrors a broader industry push to increase dwell time by making content participatory. - Founder and CEO Boris Pfeiffer framed the launch as a response to declining attention on static content, saying readers engage longer when they can participate. - The company is also positioning the format as part of a larger data-collection and audience-insight strategy.

What's next: - Riddle subscribers can use the format immediately. - Teams can test the product through the company's 14-day trial. - Publishers and marketers are likely to use the tool for product tours, annotated infographics, visual explainers, and interactive maps.

The bottom line: - Riddle is turning images into interactive layers, aiming to boost engagement without adding technical overhead.