Nomix Group names George Greenberg CFO

Nomix Group appointed veteran finance executive George Greenberg as chief financial officer as the performance commerce company scales across AI-driven commerce channels. The hire comes as Shopnomix says it generated $4 billion in incremental gross merchandise value for merchant partners in 2025, up from $2.5 billion a year earlier.

Why it matters: - Nomix Group is adding a seasoned finance leader as it pushes deeper into outcome-based commerce and AI-driven shopping channels. - The CFO hire comes as the company says its core performance marketing business is growing and its platform is handling more volume for major merchant partners. - Shopnomix’s 2025 results point to the scale of the business and the pace of growth the company is trying to sustain.

What happened: - Nomix Group appointed George Greenberg as chief financial officer on June 29, 2026. - Greenberg joins Nomix Group as the performance commerce holding company enters a period of year-over-year growth. - Colin Jeavons, Nomix Group’s CEO, said Greenberg brings the financial discipline and operational depth needed for the company’s next stage. - Greenberg said Nomix Group is at an inflection point and that the business is positioned to benefit from the shift toward outcome-based commerce.

The details: - Nomix Group is the holding company behind Shopnomix, Fanomix, Pronomix and Creatornomix. - The company operates on a cost-per-acquisition model. - Nomix Group connects merchant partners including Amazon, Sephora, Walmart, Target, Nike and Booking.com with shoppers across browsers, mobile apps, creator platforms, AI chatbots and content publishers. - Shopnomix generated $4 billion in incremental gross merchandise value for merchant partners in 2025, up from $2.5 billion in 2024. - Greenberg brings more than 27 years of financial leadership experience across media, entertainment, streaming, technology, e-commerce and wireless telecom. - Greenberg most recently served as CFO of Fuse Media, where he spent two decades. - At Fuse Media, Greenberg helped guide the company through disruption in the cable industry. - Greenberg helped execute a $226 million acquisition of the Fuse network from Madison Square Garden Company. - Greenberg also helped with a $240 million bond issuance and the company’s Series A through F equity rounds. - Before Fuse Media, Greenberg held finance and accounting roles at Walt Disney Company. - At Disney, his team oversaw more than $100 million in financial and technology operations across ESPN, ABC, Walt Disney Parks and Resorts and Disney Mobile. - Greenberg started his career at Ernst & Young in Los Angeles, where he worked on IPO fieldwork and SEC reporting. - Greenberg also served as an analyst at the Federal Reserve Bank of Atlanta. - Greenberg holds an MBA in finance and management from UCLA Anderson School of Management and a Bachelor of Business Administration from Emory University. - Greenberg is a Certified Public Accountant and Chartered Global Management Accountant.

Between the lines: - The hire signals Nomix Group is prioritizing financial oversight as it scales a commerce model tied to transaction-verified outcomes. - Greenberg’s background in restructuring, capital markets and media operations suggests Nomix Group wants an executive who can manage growth while keeping the business disciplined. - The company’s partner list and multi-channel distribution approach show a broad attempt to reach shoppers wherever commerce is happening.

What's next: - Nomix Group is likely to lean on Greenberg as it expands its AI-driven commerce footprint and builds on growth in its performance marketing business. - The company says it is building infrastructure for the next era of commerce and aims to scale responsibly for partners. - More information is available in Nomix Group’s announcement.

The bottom line: - Nomix Group is betting that a veteran CFO can help it turn fast growth in performance commerce into a more durable business.