HMP Global’s New SMASH FOCUS Gives Senior Living Executives an Exclusive Forum to Strengthen Revenue Strategy

SMASH Conference, SMASH FOCUS and HMP Global

SMASH FOCUS centers on governance-level decision-making and connects demand generation, sales performance, operational execution, and financial results within a unified strategic framework.

2027 Summit complements annual SMASH conference and equips sales and marketing C-suite leaders and revenue decision-makers to govern enterprise growth.

COOs, CMOs, and VPs of Sales, the finance and operator community are no longer managing separate functions — they’re governing a shared growth system.”

— Bailey Beeken, Senior Director, Senior Care Marketing & Sales Summit

MALVERN, PA, UNITED STATES, March 4, 2026 /EINPresswire.com/ -- Senior living is operating in one of the most complex revenue environments in its history, as record M&A activity reshapes portfolios and revenue accountability moves higher within organizations. Sales and marketing leaders are increasingly responsible for governing revenue performance across the enterprise. In response to this shift, HMP Global is launching SMASH FOCUS, an attendance-limited executive summit on May 3–4, 2027, in Nashville.

SMASH FOCUS is designed to give senior living C-suite leaders, chief marketing officers, vice presidents of sales, and executive level revenue drivers a focused environment to align growth strategy with operational and financial performance. The new meeting complements the annual Senior Care Marketing & Sales Summit (SMASH), returning to Las Vegas October 5–7, 2026, and again in Fall 2027.

What Is SMASH FOCUS?

SMASH FOCUS, which stands for “Frameworks. Outcomes. Clarity. Unified Strategy.” is a senior living executive summit developed specifically for decision-makers responsible for sales, marketing, revenue, and organizational growth. The program centers on governance-level decision-making and connects demand generation, sales performance, operational execution, and financial results within a unified strategic framework.

Attendance is intentionally limited to support direct peer exchange among leaders with enterprise accountability.

Why Executive Revenue Alignment is Urgent

Senior living executive teams are facing increased pressure to demonstrate how marketing investment and sales execution translate into measurable occupancy performance and sustained margin improvement. Revenue discussions that once lived within departments now influence board-level strategy and capital allocation decisions tied directly to corporate value.

“Revenue leadership in senior living has become an enterprise conversation,” said Bailey Beeken, Senior Director, Senior Care Marketing & Sales Summit. “COOs, CMOs, and VPs of Sales, the finance and operator community are no longer managing separate functions — they’re governing a shared growth system. SMASH FOCUS exists because that conversation deserves its own room, its own format, and its own community.”

SMASH FOCUS is structured to help executive leaders evaluate how marketing investment and sales execution align with operational performance, and how those decisions directly influence margin performance while strengthening resident value over time.

Complementing the SMASH Conference

The flagship SMASH conference convenes senior living sales and marketing professionals each fall for large-scale education and peer exchange. SMASH FOCUS will provide an exclusive, executive setting for leaders responsible for enterprise revenue governance.

Together, these meetings support senior living organizations in strengthening execution while maintaining alignment at the leadership level.

Event Details

• Event Name: SMASH FOCUS
• Dates: May 3-4, 2027
• Location: Nashville, Tennessee
• Learn more on the SMASH website

About HMP Global
HMP Global is the omnichannel market leader in healthcare events, education, and insight — with a mission to improve patient care. For 40 years, the company has built trusted brands including Psych Congress, the premier source for mental health education, and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world. HMP Global partners with leading experts around the world to deliver more than 450 annual events, medical strategy, and marketing for pharmaceutical and medical device customers through HMP Collective, and pharmaceutical market insight, engaging a global community of healthcare stakeholders that includes nearly 2 million clinicians across 600 medical specialties as well as managed care, behavioral health, senior living, emergency medical, and pharmaceutical professionals. For more information, follow HMP Global on LinkedIn or visit hmpglobal.com.

Sandi Beason, APR
HMP Global
pr@hmpglobal.com
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