Intelligent Relations’ Preston automates journalist list building and outreach drafting

SAN FRANCISCO, CA, August 27, 2026 -- Intelligent Relations today announced a new capability in its AI-native PR agent, Preston, that fully automates journalist list building and drafts personalized outreach, allowing startup teams and PR agencies to run more campaigns in parallel with the same headcount.

The new feature is designed to remove the most time-consuming parts of media relations: researching relevant reporters and crafting tailored initial outreach. Preston now handles manual list research, surfacing journalists based on topics and coverage patterns, and generating draft pitches that a human can review, edit, and send. Outreach remains under human control, with final sending decisions still made by PR teams and founders.

By compressing this front-end workflow, Intelligent Relations aims to free teams from spreadsheet-heavy list building and repetitive drafting, so they can focus on strategy, storytelling, and relationship-building. The update extends Preston’s role as an autonomous PR copilot that operationalizes best practices for earned media campaigns out of the box.

“Innovation beats talent,” said Rafay Test, CEO of Intelligent Relations. “This release is about giving lean teams the leverage they need to compete in a noisy media environment without adding more headcount or sacrificing editorial judgment.”

With list research and drafting automated, Preston helps:

• Startup founders and in-house marketers spin up campaigns faster without spending hours on manual research.
• PR agencies scale client programs more efficiently, running more campaigns in parallel.
• Teams maintain oversight and editorial quality by keeping humans in control of what ultimately gets sent to journalists.

The new automation is available to Preston users as part of Intelligent Relations’ AI-native PR platform, which combines autonomous agents, media monitoring, journalist matching, and AI-assisted pitch writing to help brands secure earned media coverage.

Intelligent Relations is an AI-native public relations platform that combines autonomous agents, media monitoring, journalist matching, and AI-assisted pitch writing to help brands secure earned media coverage. Its flagship agent, Preston, analyzes a company’s positioning and media landscape, surfaces story angles, identifies relevant reporters, drafts personalized outreach, and tracks campaign performance in real time, serving both in-house teams and agencies. The company targets founders, startup marketing teams, and PR professionals who want agency-level results with transparent workflows and flexible, software-led pricing. For more information, visit intelligentrelations.com.