Heard on the Streets: Journalist Simon Owens on the Fight for Attention in Modern Media
It’s tougher to grab an audience’s attention these days amid the constant flow of information on digital platforms.
But this new media age has opened up new doors for creators to build massive audiences, produce their own online content and run media businesses of their own.
“Attention is harder to capture than ever, even though distribution has never been easier,” journalist and content marketing expert Simon Owens tells us in the third episode of our Heard on the Streets video podcast.
Key takeaways from this episode:
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You always own your newsletter audience, no matter how the platforms shift.
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High‑value content is your best defense against a commoditized internet.
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Targeted outreach builds relationships. Spray and pray burns them.
Watch Simon Owens discuss what you need to know about what’s being called the “attention economy”.
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